The method, apparatus and product relate to the electrochemical reduction of a solid feedstock (20) to produce a product. A container (2) is filled with a fused salt (6), and one or more anodes (14) contact the fused salt. A cathode (18) is loaded with feedstock and engages with a transport apparatus (22, 36, 40) which locates and moves the cathode past the anodes(s), while the cathode and the feedstock contact the fused salt. As the cathode moves past the anodes(s), a voltage applied between the cathode and the anode(s) electrochemically reduces the solid feedstock to form the product.