A shift lever apparatus is provided and includes an operating part having fastening pins extracted therefrom and inserted thereinto, based on a signal input. A select lever part is coupled to a shift lever that rotates based on a shift pattern to rotate along with the shift lever. Additionally, the shift lever corresponds to a position of a shift stage based on the shift pattern and includes a plurality of insertion apertures into which the fastening pins are inserted. The fastening pins selectively permit or limit the rotation of the shift lever based on whether the fastening pins are inserted into the plurality of insertion apertures.