A fiber optic drop cable assembly is disclosed. The fiber optic drop cable assembly includes a fiber optic cable having an unsplit length, with a first split length and a second split length branching from the unsplit length. An optical fiber passage is formed at an interface of the first split length and the second split length. A first strength member extends from the unsplit length and is disposed in the first split length. A second strength member extends from the unsplit length and is disposed in the second split length. At least one optical fiber extends in the optical fiber passage. A fiber optic connector connects to the at least one optical fiber and is releasably secured to one or both of the first strength member and the second strength member. A pulling feature attaches to a portion of the fiber optic drop cable assembly for installation.