A first substrate (10) in a liquid crystal display device (100) includes a first electrode (11) provided in each pixel and a second electrode (12) generating a lateral electric field in a liquid crystal layer (30) together with the first electrode. A second substrate (20) includes a third electrode (21) generating a vertical electric field in the liquid crystal layer together with the first electrode and the second electrode. Each pixel exhibits, in a switched manner, a black display state where black display is provided in a state where the vertical electric field is generated in the liquid crystal layer, a white display state where white display is provided in a state where the lateral electric field is generated in the liquid crystal layer, and a transparent display state where a rear side of a liquid crystal display panel (1) is seen through in a state where no voltage is applied to the liquid crystal layer. A potential difference between the first electrode and the second electrode at each gray scale level from a lowest level to a highest level is 60% or less of a potential difference between the second electrode and the third electrode in the black display state.