A page switching method and apparatus. The method includes receiving a sliding operation and obtaining a sliding direction and a sliding speed of the sliding operation. A position relation between a target page and a current page is determined according to the sliding direction. A number of sliding pages according to the sliding speed is obtained. An index of the current page is obtained and an index of the target page is obtained according to the position relation, the number of sliding pages, and the index of the current page; switching to the target page according to the index of the target page.