The present disclosure pertains to the field of image processing technologies and discloses a face key point positioning method and a terminal. The method includes: obtaining a face image; recognizing a face frame in the face image; determining positions of n key points of a target face in the face frame according to the face frame and a first positioning algorithm; performing screening to select, from candidate faces, a similar face whose positions of corresponding key points match the positions of the n key points of the target face; and determining positions of m key points of the similar face selected through screening according to a second positioning algorithm, m being a positive integer. In this way, the problem that positions of key points obtained by a terminal have relatively great deviations in the related technologies is resolved, thereby achieving an effect of improving accuracy of positioned positions of the key points.