A system and methods for simulating human usage of mobile devices by simulating human behavior patterns operating mobile devices and using the simulation of human usage to obtain advertising or other online content specific to certain entities that is displayed on the mobile devices. The advertising or other online content specific to the certain entities is transmitted to an analytics server, where the advertising or other online content is interpreted and deciphered to obtain particular elements that relate to the advertising and online content including, but not limited to, an identification of the specific entity, the size of the advertising or other online content, the locations where the advertising or other online content appears, and the path by which the advertising or other online content travels to the mobile devices for display.