The last known location of a beacon associated with an asset can be determined based on the beacon's last communication with a data network. A beacon can be set up to communicate its location to or through a server to a second client used for locating and tracking the beacon after the beacon obtains a wireless data network connection and registers its most recent location with the server. Beacon location can be based on data network router IP address or GPS information. Location can be stored in memory until a subsequent location and/or wireless connection is obtained. A beacon can also include short range wireless communications to facilitate short range radio frequency communications with a second client that are determined to be in close proximity to the beacon. Short-range communications can be facilitated utilizing Bluetooth communications.