A method is disclosed for facilitating electronic communication between an external contact and an internal point person and between the internal point person and one or more internal team members. An internal collaboration network is created based on a first e-mail received from or sent to the external contact. The membership of the internal collaboration network is based on recipient information from the first e-mail and includes the internal point person but excludes the external contact. A message from the internal point person is automatically sent to the members of the internal collaboration network for display in a private collaboration view of an app on a computing device. Later-sent e-mails from the external contact that have subjects matching the subject of the first e-mail are automatically sent to the membership for display in a customer view of the app.