Structured data, such as email addresses, social security numbers, and the like is accessed for encoding. A set of encoding rules including one or more encoding actions and/or encoding components corresponding to each of one or more structured data components is accessed. The set of encoding rules can include one or more encoding actions and/or one or more encoding components corresponding to each of one or more structured data components. Encoding actions can include tokenization, encryption, data masking, data modification, and the like. The one or more components of the structured data are encoded based on the accessed set of encoding rules. The encoded structured data is stored, processed, or outputted to an external entity.