Embodiments of the invention provide systems and methods for using an anti-phishing image. More specifically, embodiments of the present invention provide for using a non-static, location-based anti-phishing image that can, in some cases, include authentication information. According to one embodiment, a user with a trusted mobile device can go to a particular location during enrollment with an online service or application. This location can be detected by the mobile device, e.g., through a Global Positioning System (GPS) receiver and/or other location detection techniques. Once detected, this location can be provided by the mobile device to the service or application with which the user is registering and saved by the service or application as a “secret location.” Also during enrollment, the user can select an anti-phishing image. Once saved, the location information can be used for anti-phishing as well as authentication purposes.