A method, Over-The-Top (OTT) content provider server, Content Delivery Network (CDN) Redirector server, and CDN delivery server for managing bandwidth while delivering electronic content utilizing OTT adaptive streaming to a plurality of client devices at a customer premises. The OTT content provider server receives client device priorities from a customer and stores in a customer profile, a device weighting for each of the plurality of client devices. The OTT content provider server also stores an indication of an available bandwidth of a premises connection at the customer premises. When each client device requests OTT content, a delivery server in a CDN allocates a bitrate for the requesting client device based on the available bandwidth for the premises connection and the device weighting of the requesting client device, and delivers the requested OTT content to the requesting client device at the allocated bitrate.