An image capturing apparatus provided with an image capturing unit that captures a first image, a scene discrimination unit that discriminates a scene of an object a candidate generation unit that generates a shooting setting candidate, based on a result of the discrimination, an image generation unit that generates, based on the shooting setting candidate, an image reflecting an effect obtained by the shooting setting candidate, and a display device. The candidate generation unit performs at least one of a first operation for generating a plurality of shooting setting candidates in which a predetermined parameter is separated by greater than a threshold value and a second operation for generating at least one shooting setting candidate based on the result of the discrimination, and the display device preferentially displays the shooting setting candidates generated by the first operation.