Disclosed are techniques for dynamic allocation of multimedia server resources among multimedia transmission services of a service provider based on predicted resource usage by each multimedia transmission service. A predictive usage model of the utilization of server resources by one or more multimedia transmission services is generated for various combinations of operating characteristics, such as time of day, day of week, programming event or content, network status, and the like. The predictive usage model can be generated using past resource utilization characteristics of the multimedia transmission services from prior time periods having the same or similar characteristics. The service provider then can use the predictive usage model to more efficiently allocate multimedia server resources among the multimedia transmission services for upcoming time periods, which may be of fixed or variable duration.