Systems, methods, and computer-readable medium are provided for monitoring content viewership using short-range wireless communication by transmitting a short-range wireless signal, detecting a user device that responds to the transmitting, detecting content being presented by a media device, storing monitoring data that includes an indication of the user device and an indication of the content being presented, and transmitting the monitoring data to a server. Systems, methods, and computer-readable medium are also provided for receiving monitoring data from multiple monitoring devices, determining users associated with user devices that were detected, identifying content based on indications of content detected by the monitoring devices, matching the users to the content using the monitoring data, and generating a report of content viewership based on the matching.