A transmission method includes: generating one or more frames for content transfer, each of the frames containing one or more second transfer units, each of the second transfer units being placed at a head within each of the frames and containing one or more first transfer units, each of the first transfer units containing one or more Internet Protocol (IP) packets, each of the first transfer units positioned at a head within each of the frames containing reference clock information indicating time used for reproduction of the content that uses the IP packets in a reception apparatus; and transmitting the one or more frames by broadcast.