Disclosed methods and systems allow provision of zone-based services to users. Both zones and users have their own profiles. A detection system allows determining when users enter or leave a zone. A pairing is calculated between compatible elements of zone profiles, or between compatible elements of the user profiles. Delivery of zone-based services may conditionally be granted according to a level of the pairing. Pairings may also be established between users or between zones. A server may manage profiles for the zones and for the users.