A storage apparatus for a refrigerator and/or freezer contains a storage element for storing goods, a detection device for detecting whether the storage element is occupied by goods and an illumination device for illuminating the storage element and goods stored on the storage element and/or a storage region for the goods, which storage region is formed by the storage element. A control device is provided for actuating the illumination device depending on the result of the detection process in respect of whether the storage element is occupied by goods. The storage apparatus allows a user of the refrigerator and/or freezer to be made aware, in a simple manner, of goods possibly being stored for an excessively long time.