Embodiments of the present application relate to a method and system for displaying images in a background display area of a target page. The method includes receiving a request to display a target page, wherein the target page includes a background display area and a foreground display area, determining a target image, wherein the target image includes image information associated with a product object in at least part of the order history records of the current user, and causing the target image to be displayed in the background display area.