A cross-channel advertising campaign system is provided. The system comprises a memory, a processor, and an application. The application is stored in the memory, executable by the processor, and configured such that the cross-channel advertising campaign system receives advertising content designed for display in a first advertising channel, and further configured such that the advertising content is converted into a design for display in a second advertising channel. The conversion includes associating an address in the first advertising channel and an address in the second advertising channel with a single user.