In an RFID system, a method and apparatus for linking an RFID tag to an associated object. The system includes a relatively simple tag, a reader, a linker, and a store. The reader interrogates the tag for an ID and selectively provides the ID to the linker. The linker, in turn, uses the ID to provide back to the reader an associated Uniform Resource Identifier (“URI”). The reader then forwards the URI to the store. In response, the store returns to the reader the object associated with the ID via the URI. The disclosed method and apparatus provide more efficient and secure tag authentication.