A Social Media Video system provides for the interactive viewing of Social Media Videos. A social media video includes one or more media assets, which may be images, video clips, music clips, text verbiages, or the like. During the display of a Social Media Video, a user may interact with the display to control the visual appearance of the audio/visual content of the display. The visual appearance of a Social Media Video may be changed to include visual and/or aural effects that are pleasing to a social media video viewer. The visual appearance of a Social Media Video may also be changed for better theatrical effect.