The present disclosure provides computer-implemented systems and processes for augmenting user ratings of items, such as a rating of a song playing on a user device, by analyzing contextual information, such as user and/or device activity data associated with the device. The contextual information may be used to determine an associated intensity of the rating or feedback. The determined intensity levels can be used to weigh the associated rating events and improve the quality of item recommendations that are based on such ratings. Contextual information may indicate whether the user transitioned from another application to rate an item, device status information, and so on. In one embodiment, contextual information can be used to assess how intensely the user feels about a music item and to provide improved music recommendations, such as songs to provide in a playlist or radio station, based on the intensity.