The present disclosure provides systems, methods, and products for high performance implementation of traffic management rules. In various embodiments, traffic management rules, such as DNS traffic management rules, are functionally expressed as rows in one or more lookup tables that are deployed to DNS resolution servers. The DNS resolution server uses the domain name, resource record type, traffic management rule types, and/or traffic management variable values to search for or look up an answer, from among multiple answers corresponding to the domain name and resource record type that meets the traffic management criteria. This look up is done without executing conventional traffic management code or scripts.