In location-based geo-feature implementations, messages for conveyance on an industrial vehicle are determined based on a current operating state of the industrial vehicle, information about a zone with expected operating conditions, and the industrial vehicle's location. When the industrial vehicle enters the zone, the current operating state of the industrial vehicle is compared to the expected operating state, which determines the message for display. Further, the current operating state may change the way the message is displayed. In vehicle-based implementations, vehicle data is collected and analyzed to generate messages upon the triggering of predetermined events. The detection of an event can be combined with vehicle position data to create an event record that captures location. Tools are also provided for setting up, managing and using the above capabilities.