A deterioration diagnosis apparatus for an exhaust gas purification apparatus according to the invention performs an induction process when an internal combustion engine is operating at a lean air-fuel ratio, measures the air-fuel ratio of the exhaust gas flowing into the SCR catalyst and the air-fuel ratio of the exhaust gas flowing out of the SCR catalyst by the air-fuel ratio sensor during the period through which the induction process is performed, and diagnoses deterioration of the SCR catalyst based on the difference between the air-fuel ratios thus measured. The diagnosis apparatus adjusts the quantity of reducing agent supplied to a hydrogen production catalyst during the period through which the induction process is performed, taking account of the degree of deterioration of the hydrogen production catalyst.