An image forming apparatus includes: a conveying unit configured to convey a long paper sheet; an image forming unit configured to form an image on the long paper sheet, the image forming unit including a transferring unit configured to transfer toner onto the long paper sheet with a transfer belt; a fixing unit configured to fix the image onto the long paper sheet having the image formed thereon by the image forming unit; and a control unit configured to control a sheet feed path of the long paper sheet with respect to the transfer belt in accordance with state information about the long paper sheet, the long paper sheet being conveyed to the transferring unit by the conveying unit.