Disclosed are a page display method and apparatus, which relate to the display field. The method includes: rendering a current page to be displayed to obtain a page image; acquiring gray values of pixels in the page image; determining a display mode according to the acquired gray values, the display mode including a white mode and a black mode; judging whether the display mode matches a screen light-emitting type, the screen light-emitting type including backlight light-emitting and self light-emitting; and performing color inversion processing on the page image and displaying the processed page image when the display mode does not match the screen light-emitting type.