A media stream cue point creator receives a media stream comprising at least one of an audio portion or a video portion, wherein the media stream lacks at least one indicator of a content segment within the media stream. The media stream cue point creator identifies a first segment of the plurality of segments of the media stream, wherein the segment corresponds to a segment in a segment reference data store, and creates a cue point associated with the first segment, wherein the cue point identifies at least one of a beginning or an end of the first content segment in the media stream.