At least one embodiment of the invention relates to a system and process for dynamically updating a web page. This can occur by automatically modifying data over a computer network comprising a first application server, a database server, at least one proxy server, at least one computer network coupling the first application server, the database server, and the at least one proxy server together. The at least one remote computer is coupled to the at least one computer network, wherein the at least one remote computer is configured to communicate through the at least one computer network to the proxy server and wherein the application server is configured to update data to be presented on the proxy server such that a user in communication with the computer network receives an updated web page.