A grill assembly for attachment to a vehicle front end including a base grill portion, having a front surface, a back surface, a perimeter portion, and cross-rail portions. The cross-rail portions define a plurality of grill openings therebetween. A plurality of louvers are configured to communicate with the plurality of grill openings. The assembly is in communication with a controller to effectuate generally linearly reciprocal movement of at least one of the base grill portion or the plurality of louvers in a direction generally defined by a direction of travel of the vehicle to vary an amount of air flow through the plurality of grill openings.