Described in detail herein are systems and methods for interacting with an interactive display using a shopping cart. A biometric device integrated with the handle portion on a shopping cart can detect and discriminate between user attributes. At least one RFID tags can store the captured biometric information associated with the user attributes. A RFID reader and a computing system can be disposed within a predetermined distance of the shopping cart. The RFID reader can communicate with the at least one RFID tag in response to the at least one RFID tag being with a range of the at least one RFID reader to transfer the biometric information stored in the RFID tag to the RFID reader. The RFID reader can transmit the biometric information to the computing system. The computing system can authenticate the user based on the biometric information received via the at least one RFID reader.