A motor comprising: (a) one or more motor stators including a plurality of motor windings; (b) a roller shaft connected to the one or more motor stators, the roller shaft extending along a longitudinal axis of the motor and being adapted to span between two frame members; and (c) a motor rotor including: (i) a roller tube including a key, a key recess, or both, and (ii) one or more ring magnets having: (1) a mating surface shaped to substantially mate to a mating surface of the roller tube and (2) a key recess that receives the key of the roller tube, that receives a separate key that extends into the key recess of one of the one or more ring magnets and the key recess, or both; wherein the one or more ring magnets are produced from a rare earth metal; and wherein the motor rotor carries a load of an article so that the article is moved by the motor rotor.