Invention Grant
- Patent Title: Systems and methods for providing a ratings version and a dynamic ad version of a video
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Application No.: US14949721Application Date: 2015-11-23
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Publication No.: US10097867B2Publication Date: 2018-10-09
- Inventor: Ramzi Bettendorf , Shant Mardigian , Xinh Le
- Applicant: Disney Enterprises, Inc.
- Applicant Address: US CA Burbank
- Assignee: Disney Enterprises, Inc.
- Current Assignee: Disney Enterprises, Inc.
- Current Assignee Address: US CA Burbank
- Agency: Farjami & Farjami LLP
- Main IPC: H04N21/2343
- IPC: H04N21/2343 ; H04N21/239 ; H04N21/8358 ; H04N21/858 ; H04N21/81 ; H04N21/234 ; H04N21/262 ; H04N21/472

Abstract:
There are provided systems and methods for providing a ratings version and a dynamic ad version of a video using a system having a non-transitory memory and a hardware processor. In an exemplary system, the hardware processor executes an executable code stored in the memory to receive a request for a video over a network, determine a time elapsed since a first broadcast of the video, provide a ratings version of the video over the network for display on the display device if the time elapsed since the first broadcast of the video is not greater than a threshold, and provide a dynamic ad version of the video over the network for display on a display device if the time elapsed since the first broadcast of the video is greater than the threshold.
Public/Granted literature
- US20170078719A1 Systems and Methods for Providing a Ratings Version and a Dynamic Ad Version of a Video Public/Granted day:2017-03-16
Information query