A request to make a purchase from a mobile device of a first entity is detected. In response to the detected request, a determination is made whether the first entity has a subservient relationship with a second entity. In response to a determination that the first entity has the subservient relationship with the second entity, another determination is made whether the first entity is located proximate to the second entity. A first set of purchasing limitations is applied to the request in response to the determination that the first entity has the subservient relationship with the second entity and a determination that the first entity is located proximate to the second entity.