Systems and methods are provided for pushing messages. For example, upon receiving a push trigger message, one or more first user identifiers corresponding to the push trigger message are acquired; in response to the acquired first user identifiers being in a predetermined target user group, one or more first push messages are selected based on at least information associated with a first promotion type of the target user group; and the first push messages are pushed based on at least information associated with the first user identifiers, wherein the target user group includes a plurality of second user identifiers and is generated by statistical processing of first user attributes of registered user identifiers based on at least information associated with a predetermined first forecast model.