Systems and methods for driver coaching are described. One embodiment of a method includes determining first vehicle efficiency data from a first vehicle as the first vehicle is traversing a route, where the vehicle efficiency data relates to a driving efficiency of a driver of the first vehicle. The method may also be configured for determining second vehicle efficiency data associated with a second vehicle that previously traversed the route and determining a driver score from the first vehicle efficiency data. Some embodiments may also be configured for comparing the driver score with the second vehicle efficiency data to determine whether the driver can improve the driving efficiency and in response to determining that the driver can improve, providing instructions for traversing a remaining portion of the route, based on actions taken by the third party in traversing that portion of the route.