A method for real-time generation of action while playing of at least one interactive video. The method includes generating an interactive video having event data parameters indicating of association of pre-defined triggering events with object properties changes through video; identifying triggering events while playing the interactive video based on defined event parameters of video object properties changes, sending interactive instruction based on triggering events while playing the video, applying predefined action at external computer based entity which is not part of the player, based on received instructions.