A predetermined set of channels from a satellite broadcast are received and tuned in parallel at a head end module of a local area network, which potentially serves a large number of users with electronic devices via multiple wired and/or wireless access points, such as at a college campus or a business center. Each channel of content is transcoded into multiple content streams providing multiple bit-rate options for each channel of content, e.g., using HTTP Adaptive Streaming protocols and/or Scalable Video Coding. The transcoded content streams are packetized and transmitted with respective multicast IP addresses to the access points on the local area network. Electronic devices connected to an access point are able to stream content from any one of the predetermined set of channels by joining one or more corresponding multicasts.