A method of providing a service includes receiving, from a user terminal, a first request to search for a service provider, a second request to display a newsfeed screen, or a third request to display a home screen; and providing a result corresponding to the received first, second, or third request. When the first request is received, providing of the result corresponding to the received first request includes providing a list of service providers searched for according to the first request such that a service provider recommended by more friends is set to have a higher exposure priority on the list. The friends correspond to other user accounts designated to have a first relation with a first user account which is the user's account.