A technique for deploying proximity beacons involves coupling proximity beacon transmitters and/or hubs to an enterprise network device. The coupling can be by way of physically connecting communication interfaces of the network device and the proximity beacon transmitter or hub. In some implementations, the communication interface can be implemented as a USB interface. In some implementations, the communication interface can be embedded within the network device, such that the communication interface can provide the physical connection in the form of an embedded or internal connection.