Disclosed is a method and apparatus for supporting a beacon-based service. An electronic device may include a wireless communication module that may support short-range wireless communication and a processor that is functionally connected with the wireless communication module. The processor is configured to obtain a signal from at least one external device using the wireless communication module through the short-range wireless communication, determine at least one channel out of a plurality of channels based on at least a channel that obtains the signal or the intensity of the signal, and transmit, to another external device, a broadcasting signal using the at least one channel.