Apparatuses are provided for connecting electronic devices. An apparatus includes short-range communication circuitry; a communication software module; and a processor adapted to connect with a wireless access point (AP); broadcast, using the short-range communication circuitry, a request message to perform a service associated with file sharing or conferencing, the request message including a unique identifier or a unique name related to the service; receive, via the wireless AP, a response message from at least one external device connected with the wireless AP; establish a communicative connection with the at least one external device via the wireless AP; and perform, using the communication software module, an operation for the service with the at least one external device.