An image forming apparatus which is capable of appropriately replaying movies to be displayed to the user. The image forming apparatus stores combinations of a plurality of movies for a plurality of maintenance procedures of the image forming apparatus and orders of replay for the plurality of movies according to each type of the plurality of maintenance procedures, specifies a type of the maintenance procedure to be executed to the image forming apparatus, and acquires a plurality of movies corresponding to the type of the specified maintenance procedure based on the stored information and replays the acquired movies as a series of movies according to the orders of relay.