According to one embodiment of the present invention, provided is a method for setting a beam mode of a base station in a wireless communication system, comprising the steps of: selecting the beam mode for at least one terminal, which is serviced by the base station, on the basis of a channel state of a transmission beam or a reception beam of the base station; transmitting, to the terminal, a control message including selected beam mode information; and performing data communication with the terminal by using the transmission beam and the reception beam corresponding to the selected mode. In addition, according to one embodiment of the present invention, provided is a communication method of the terminal in the wireless communication system, comprising the steps of: receiving a beam mode setting message from the base station; setting either a beam fixation mode or a beam sweeping mode on the basis of the received beam mode setting message; and performing data communication with the base station on the basis of the set mode.