Disclosed is a first electronic device and the first electronic device includes: a transmitter transmitting data to a second electronic device; a receiver receiving a feed-back (hereinafter, referred to as a first feed-back) for the transmitted data from the second electronic device; and a processor deciding whether to transmit the data again or another data to the second electronic device, based on the first feed-back, in which when the first feed-back is negative, the transmitter retransmits the data under a predetermined condition, and when a feed-back (hereinafter, referred to as a second feed-back) received from the second electronic device is negative with respect to the data retransmitted under the predetermined condition, the transmitter re-retransmits at least a part of the data to the second electronic device.