A publication tool, and methods of use thereof, for publishing user created content as well as republishing content created by others to a social media network. The publication tool incorporates and uses analytic data from a plurality of data sources to identify and evaluate relationships between the user of the social media network and members of social media networks who subscribe to view the content published by the user on the social media network. The publication tool predicts the likelihood that a subscriber of the social media network will publish or share the same content as the user and if the publication tool predicts that the same content will be published by the user and the subscriber, the publication tool will publish the content on the social media network as a joint publication which can be viewed by all common subscribers shared between the user and the subscriber.