A display apparatus and a display method are provided. The display apparatus includes a communicator configured to receive a pre-power on command signal from an external device, and a controller configured to activate a network communication function of the display apparatus based on the pre-power on command signal. The communicator is further configured to receive information of content from the external device, in response to the controller activating the network communication function, and the controller is further configured to reproduce the content based on the information of the content.