An apparatus and method for A/B testing including a storage device storing a set of data, an input device receiving input from a sensor according to a review of composed set of data, a processor receiving an input signal from the input device, the input signal including a plurality of criteria noted according to a time of the composed set of data, the processor processing the first set of data according to a feedback of the input signal. The processor analyzes the input signal and extracts the plurality of criteria from the input signal as extracted information. The processor composes the set of data from the storage device according to the extracted information, and sends the composed set of data, time segment by time segment, to the input device according to the feedback of the input signal.