A bait retaining device removably attachable to fishing bait includes a strip of material rigid enough to remain in an operative position but malleable enough to be disengaged by pulling. The strip is generally U-shaped, having legs joined by a base segment. Teeth to hold bait protrude from the side of each leg facing the other. The base segment of the U-shaped strip defines a hole through which the shaft of an anchor pin is inserted. The anchor pin is secured through the hole on one distal end by a head that cannot pass through the hole and allows the U-shaped strip to rotate freely. The other distal end of the anchor includes a loop for connection to the eyelet of a hook. A support piece, made of dense or buoyant material, is located between the legs and adjacent the base segment and may be removable and interchangeable.